Click the link to view the page. Each sample opens in a new window. Some of the samples take a few seconds to load; it's worth the wait.

This is only a small sample of web pages I have created. I have not posted any of my direct mail or B2B letters.

Sylvia Browne - Psychic Page
This email broke all controls for my client. In fact, it defies common logic
regarding short emails. This email has been sent many times. It's a proven winner.
Here it is again for Mother's Day. Every time this piece mails, the cash register begins
to sing.

Jay Abraham - Marketing Teleconference
This letter brought in over $600,000 is just four weeks. It set records for
an Internet Marketing teleconference. Working with Jay Abraham was in itself
a great honor and valuable experience. Jay also asked me to do a space ad for
him. Here it is in it's pre-release stage. Space Ad These days, when Jay does his
own copy he asks me to enhance it. His recent Swinging For the Fences seminar
took off after my email campaign.

Kenrick Cleveland - Darkside of Persuasion
Even though I told Kenrick not to release this email during Xmas week, it broke all sales
records. Kenrick is shy about posting results but it's a safe bet that no one else will be
writing for him in the future. Kenrick and I joined together in a sell-out seminar entitled
Unconscious Persuasion. Kenrick loved the copy for Breakthrough Persuasion

This Letter Made Me A Golf Nut.
If you think people don't read long copy, think again. This was one of my early web sites.
It sells 5% of all those who come visit, day in and day out. The average time spent on this
page is over 12 minutes! If you're a golf nut, check out www.golfersmind.com

Neale Donald Walsch - Conversations With God
Neale's best selling book series spawned a monthly teleconference for his fans.
We also did a follow up on Why Bad Things Happen For Good People.

Stocks and Trading is a niche I love to write for:
Here are two versions of a Trading Program that was marketed through email.
Check out Top Trader. Because I insist my clients test everything, we also ran
the version without the heading at the top. See it here.

This email campaign stunned Conscious One. It rapidly broke six figures
and is heading for more success. In fact, they've just developed a back end
because of the success. Check out the testimonials going up and down the page.
This one is really worth reading! Discover Hollywood's Secret Weapon!
Also, if you're not aware, abandoning orders in the middle is common on the net unless your order page resells the product. Here's the Order Page.

Terri Amos - When Cupid's Arrow Is a Pain In the Ass
I liked doing the copy on this project because the author thought her copy would out-pull mine.
She doesn't think that anymore. My copy sold 30% more than her copy.

Gay and Kathlyn Hendricks - Emails Don't Come on 3 Hole Paper - Do They? Lasting Love
This email was designed to appear to come on 3 holed paper. It brought a lot of smiles -
and a lot of orders!

Weight Loss with Hypnosis - Has Your Doctor Told You...
This ad was the first ad I wrote that people were dying to get their hands on.
It genereated the sales of millions of dollars of program sales around the United States
and Canada.

A Hitting Below The Belt Headline - Mommy
This ad triggered a reflex in mothers and grandmothers to save their teenage daughters
from obesity. It brought in over $75,000 in sales in one month.

You Can't Claim Weight Loss Is Permanent - Unless the FTC Did It For You.
This ad did well as a space ad and in Direct Mail. Government Report

Sonia Choquette - What is Your Heart's Desire?
This email broke all records. It was sent to previous buyers but had an incredible
response. A staggering 50% of people who opened the email bought the product. Wow!

Dr. Wayne Dyer - The Power of Intention
Dr Wayne Dyer's newest book was gobbled up by his fans. This email was responsible for the sale
of an entire Wayne Dyer package featuring the book.

Driving Range in a Box - Improve Your Golf Game
As an avid golfer, I love writing for the Golf market. This site has generated a huge number of sales for my client.

Inner Security - 8 Secrets
I'll be honest here. The client hated the copy. But we tested it anyway. It sold an astounding 15% of those who opened it. So, the rest of the story is that the client redid the copy and it sold less than 1%. Trust the expert for results.

Greatest Direct Mail Salesletters - 93 Ways to Suck Money
This letter was done for a member of Yanik Silver's protege program. It's an incredible product too and I'm sure glad I got to keep a copy of the book!

Buying Foreclosures - Note the Gutsy Guarantee!
I love it when a letter beats the control and this one did. It is a website and going out as direct mail too.

Baseball Collectables - Hit Power Home Runs Like Mickey Mantle and Babe Ruth
Hope you're a Yankee fan when you read this. If you are, you'll want to order this for yourself. These two books are favorites with baseball fans and collectors.

Speed Hypnosis - Sleep Now!
Hypnotists Love to Brag About How Quickly They Can Induce Trance. Nothing
is faster than Instant!

Acne Secrets - Instant Acne Cure
Talk About Emotional Copy. This copy sells to teenagers and their parents.

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Name
Company
Address
City, State, Zip
Telephone
Fax
Email

Type of Business
1. List your major products/services and prices/fees (or fee range) for each.
2. What types of customers do you now have?
3. Who do you want…more of? less of?
4. How do you get business now? (Check all that apply.)	• Cold Calls • Referrals/Networking • Repeat Business from Old Clients • Yellow Pages • Direct Mail Letters • Advertising Where? • Seminars That Your Customers Attend • Your Sales Force Provides Leads/Customers • Trade Shows • Other
5. Imagine you had an "automatic system" that would get customers to call/visit/write you.	a) Who would those people be? (describe them) b) How would they contact you to let you close the sale the fastest and easiest way possible for you? (check all preferred ways) • phone • visit • fax • email • other
Business Growth Scenarios - choose one or more of these four:
6. Would you like more customers/clients per month paying the same amount most of your customers/clients pay now? • Yes • No
7. Would you like the same number of customers/clients per month paying a higher amount than your typical customer/client pays now? • Yes • No
8. Would you like the same level of business (same average payment size, same number of customers/clients) you have now, but more profit per customer/client? • Yes • No
9. Would you like more of a certain kind of customer/client but not all types of customers/clients? • Yes • No
Current Marketing and Sales Activity
10. Please rank, in order, the sales and marketing activities that take the most time and/or cost the most money each month. Start with the largest-investment sales and/or marketing activity.
11. Which activities are the most effective now in terms of return on investment?
12. How do you know?
13. Which activities are the least effective now in terms of return on investment?
14. How do you know?
15. On a scale of 1 to 10 (1= not ready, 10 = ready right now), how ready are you to invest in a customer-generating marketing system that will lower your marketing costs and increase the growth of your business?

If a question truly does not apply to your business, feel free to skip it.

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